EKN State of the Industry Research: The Future of Stores
Stores, brick and mortar retailers’ primary breadwinners, are under duress from macro-economic and consumer behavior changes of the past 5 years. To keep pace, retailers need to evolve stores from a standalone commerce destination to an Omni-channel engagement hub. In this report, EKN benchmarks retailers’ current state of maturity against the 4 dimensions along which stores must evolve – in-store experience, technology enablement, Omni-channel integration and personal engagement. The report includes the Retail Honor Board – a quick reference guide to best practices from global retailers, and an excerpt from EKN’s Store Evolution Maturity Assessment Framework.