Elie Tahari Unifies Brand Experience with E-comm, M-comm Sites

Demandware’s SiteGenesis pre-built storefront application allows companies to quickly develop new commerce sites that convey their brand experience. Using SiteGenesis, Elie Tahari utilizes ecommerce best practices for usability, site merchandising and technical architecture, along with hundreds of apparel-optimized ecommerce features.

The new website features ETC, Elie Tahari’s new online magazine built using Fluid Experience and Demandware’s technology. ETC creates a distinct shopping experience by pairing ecommerce with relevant editorial content.
Elie Tahari also launched its mobile site using Demandware’s mobile application. With Demandware Commerce, the Elie Tahari mobile site is fully integrated into its ecommerce website, allowing the brand to deploy, customize and manage the daily operations of the mobile channel with minimal effort. The result is a unified environment to provide customers with a seamless and cohesive shopping experience.
For more information, visit: www.demandware.com.

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