Eloquii's Influencer-Led Capsule Includes Matching Duds for Pups, Too

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Eloquii's Influencer-Led Capsule Includes Matching Duds for Pups, Too

By Apparel Staff - 09/24/2017
ELOQUII x Katie Sturino is a 22-piece collection of outerwear, dresses and separates and includes matching dog apparel. The collection incorporates Sturino's unique style and her Insta-famous pups Toast, Muppet and Pants, who collectively boast a social following of more than 470,000.

Plus-size trend-driven retailer ELOQUII launched an exclusive capsule collection with its style expert and founder of fashion blog, The 12ish Style, Katie Sturino. 

ELOQUII x Katie Sturino is a 22-piece collection of outerwear, dresses and separates and includes matching dog apparel. The collection incorporates Sturino's unique style and her Insta-famous pups Toast, Muppet and Pants, who collectively boast a social following of more than 470,000. An homage to a bold style aesthetic coupled with sporty detailing, the ELOQUII x Katie Sturino collection is priced $49.90-$149.90 and is available at ELOQUII.com as well as the new ELOQUII store at The Shops at North Bridge in Chicago.

"My signature style comes down to fun, fashion-forward basics and yet finding clothing like this in my size has always been a struggle. With this collection, I wanted to share my love for chic, sporty essentials with the ELOQUII customer, inspired by my favorite pieces in my closet," says Sturino. "I am over the moon about this launch and couldn't be more excited to see how the ELOQUII ladies incorporate the collection in their day-to-day wardrobe!"

The ELOQUII x Katie Sturino collection was created through the lens of Sturino's personal wardrobe and her admiration for French style and sporty silhouettes. Standout styles from the collection include the Sequin Midi Skirt ($110), Printed Fit & Flare Shirtdress with Tipping ($140), Faux Leather and Fur Bomber with Sporty Trim ($150) and Skinny Leg Overalls ($120). Taking a cue from the stylized ready-to-wear pieces offered, the ELOQUII x Katie Sturino collection also provides dog apparel including the Dog Bomber Jacket ($40), Dog Hoodie ($30), and the Star Dog Sweater ($30) available in sizes XS/S & M/L.

In honor of the ELOQUII x Katie Sturino collection and Katie's work with The Humane Society of the United States, ELOQUII proudly supports the organization though a donation pledge.

Earlier this year, ELOQUII announced a partnership with Sturino as the brand's Style Expert. Since February, Sturino has been featured on ELOQUII TV and is the host of Closet Confidential, a regular closet revamp video series with customers. Through this series, Sturino works closely with customers in refreshing their wardrobe with ELOQUII pieces to tackle trends they would typically avoid. To celebrate the newly launched capsule, the third and fourth Closet Confidential episodes will feature Sturino sharing tips on how to style pieces from the collection.

"We were thrilled to work with Katie to bring not only her style expertise, but bold fashion sense to our ELOQUII customers," says Jodi Arnold, creative director. "It was a joy to bring Katie's vision to life and as a dog mom myself with an office that supports an open pet policy, I couldn't be happier to have a collection for our stylish pups that benefits the Humane Society of the United States."

Katie Sturino will host a store event at the ELOQUII Chicago location (The Shops at North Bridge. 520 N Michigan Ave. Chicago, IL 60611) on September 23rd, 2017 to celebrate the launch. Join the conversation with #XOQ and #ELOQUIIxKatieSturino and follow Sturino's trend how-to's and Closet Confidential series here.

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