Enabling Mobile Sales: Putting CRM in Your Pocket

The development and maintenance of strong customer relationships are critical to the growth and profitability of all enterprises. This is one of the reasons the last decade saw a substantial investment in Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems by enterprises of all sizes and industries. High expectations were placed on CRM and SFA applications to deliver more customers, improve customer loyalty, increase revenue through up-selling and cross-selling, and decrease the cost of sales.

CRM and SFA systems have indeed changed the face of customer interactions. However,  many enterprises remain challenged by some difficult business problems. A significant issue is that customer-facing employees who need CRM information also have the greatest need to be out of the office. Connecting mobile employees with each other and their critical business systems remains challenging.
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