ENGAGE 2014

On October 8, 2014, during Engage! 2014, a group of more than 10 retailers met to have intimate and frank discussions on how to use engagement to drive deeper interactions, and ultimately, profitability.

Consumer expectations change rapidly, and in order to capture customer loyalty, retailers must become digital disruptors and embrace omnichannel retailing strategies. Uncover five secret weapons to transform the shopping experience and increase customer loyalty and satisfaction.

Amy Aronoff Blumkin of the NY/NJ Super Bowl Host Committee shares with Joe Skorupa, Editorial Director the highlights and challenges of planning Super Bowl XLVIII.

Sahir Anand, VP Research & Principal Analyst for EKN discusses today's customer-centric focus and key takeaways with Sunil Oberoi, SVP & Business Lead for Retail and Brands at Engage! 2014.

Just because a retailer has a no points mentality doesn't mean it has no loyalty - in fact, it's quite the opposite. Here are the seven steps to achieving customer loyalty without a points program, according to Kim Lewis.

Across the industry retailers are head down on fostering engagement with customers — the next step is producing revenue from the relationship. At Engage!

Retail is shifting to the customer-centric model, redefining the roles of every member of the organization from store associate to c-level executive. At Engage! 2014, Peter Gold, CMO, Market America and Shop.com will share how the shopper-first philosophy has altered the role of the CMO.

As retail continues to evolve the role of the CMO is being redefined. At Engage! 2014, Rose Hamilton, EVP customer experience, CMO, Pet360 will participate in a panel of top retail CMOs and discuss a wide range of marketing and IT issues that begin and end with the consumer.

In order to nurture seamless customer engagement retailers need to cut through the noise to get their message heard. At Engage!

In the omnichannel world the majority of transactions are influenced by digital content but the science of sales attribution is not perfected. At Engage!

Retailers are reinventing themselves to engage with and understand the Millennial shopper. At the Engage 2014 event, Sahir Anand, VP research and principal analyst at EKN Research will explore how retailers can best align their businesses with Millennial preferences.

Nurturing customer loyalty is the most cost-effective means to continued growth, but can it be accomplished without a rewards program? At Engage!