ENGAGE 2014

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ENGAGE 2014

A collection of news, articles and other featured content about ENGAGE 2014.

The specialty retailer is blurring the line between online and physical retailing by infusing its brick-and-mortar locations with the latest digital offerings. At Engage! 2015, VP, technology, stores & applications, Bob Gras will share how Chico's is leveraging location awareness, interactive displays, and more to supercharge customer engagement.

Consumer expectations change rapidly, and in order to capture customer loyalty, retailers must become digital disruptors and embrace omnichannel retailing strategies. Uncover five secret weapons to transform the shopping experience and increase customer loyalty and satisfaction.

Just because a retailer has a no points mentality doesn't mean it has no loyalty - in fact, it's quite the opposite. Here are the seven steps to achieving customer loyalty without a points program, according to Kim Lewis.

On October 8, 2014, during RIS News' Engage! 2014, a group of more than 10 retailers met to have intimate and frank discussions on how to use engagement to drive deeper interactions, and ultimately, profitability.

Retailers are reinventing themselves to engage with and understand the Millennial shopper. At the Engage 2014 event, Sahir Anand, VP research and principal analyst at EKN Research will explore how retailers can best align their businesses with Millennial preferences.

Across the industry retailers are head down on fostering engagement with customers — the next step is producing revenue from the relationship. At Engage! 2014, Bill Graham, director multichannel integration, GameStop, will discuss how he and his team are leading the company's multichannel initiative with the intent to drive engagement, loyalty and sales.

As retail continues to evolve the role of the CMO is being redefined. At Engage! 2014, Rose Hamilton, EVP customer experience, CMO, Pet360 will participate in a panel of top retail CMOs and discuss a wide range of marketing and IT issues that begin and end with the consumer.

In the omnichannel world the majority of transactions are influenced by digital content but the science of sales attribution is not perfected. At Engage! 2014 Vicki Cantrell, SVP, communities and executive director, Shop.org, NRF will share recent finding for NRF's State of Retailing Online study and examines how retailers can use digital methods to drive traffic to stores and measure results.

Amy Aronoff Blumkin of the NY/NJ Super Bowl Host Committee shares with Joe Skorupa, RIS Editorial Director the highlights and challenges of planning Super Bowl XLVIII.

Nurturing customer loyalty is the most cost-effective means to continued growth, but can it be accomplished without a rewards program? At Engage! 2014, Golfsmith CRM director Kim Lewis will explore the myth that you need a points program to build loyalty – Lewis believes every retailer can create a successful loyalty strategy with or without one.

In order to nurture seamless customer engagement retailers need to cut through the noise to get their message heard. At Engage! 2014, Amy Aronoff Blumkin, CMO, NY/NJ Super Bowl Host Committee will explain how the host committee broke through the clutter to engage target consumers to make the first outdoor cold weather Super Bowl a huge success.

Retail is shifting to the customer-centric model, redefining the roles of every member of the organization from store associate to c-level executive. At Engage! 2014, Peter Gold, CMO, Market America and Shop.com will share how the shopper-first philosophy has altered the role of the CMO.

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