On October 8, 2014, during Engage! 2014, a group of more than 10 retailers met to have intimate and frank discussions on how to use engagement to drive deeper interactions, and ultimately, profitability.
Consumer expectations change rapidly, and in order to capture customer loyalty, retailers must become digital disruptors and embrace omnichannel retailing strategies. Uncover five secret weapons to transform the shopping experience and increase customer loyalty and satisfaction.
Just because a retailer has a no points mentality doesn't mean it has no loyalty - in fact, it's quite the opposite. Here are the seven steps to achieving customer loyalty without a points program, according to Kim Lewis.
Retail is shifting to the customer-centric model, redefining the roles of every member of the organization from store associate to c-level executive. At Engage! 2014, Peter Gold, CMO, Market America and Shop.com will share how the shopper-first philosophy has altered the role of the CMO.
As retail continues to evolve the role of the CMO is being redefined. At Engage! 2014, Rose Hamilton, EVP customer experience, CMO, Pet360 will participate in a panel of top retail CMOs and discuss a wide range of marketing and IT issues that begin and end with the consumer.
Retailers are reinventing themselves to engage with and understand the Millennial shopper. At the Engage 2014 event, Sahir Anand, VP research and principal analyst at EKN Research will explore how retailers can best align their businesses with Millennial preferences.