ENGAGE 2014

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ENGAGE 2014

A collection of news, articles and other featured content about ENGAGE 2014.

The specialty retailer is blurring the line between online and physical retailing by infusing its brick-and-mortar locations with the latest digital offerings. At Engage!

Consumer expectations change rapidly, and in order to capture customer loyalty, retailers must become digital disruptors and embrace omnichannel retailing strategies. Uncover five secret weapons to transform the shopping experience and increase customer loyalty and satisfaction.

Just because a retailer has a no points mentality doesn't mean it has no loyalty - in fact, it's quite the opposite. Here are the seven steps to achieving customer loyalty without a points program, according to Kim Lewis.

In the omnichannel world the majority of transactions are influenced by digital content but the science of sales attribution is not perfected. At Engage!

Across the industry retailers are head down on fostering engagement with customers — the next step is producing revenue from the relationship. At Engage!

Retailers are reinventing themselves to engage with and understand the Millennial shopper. At the Engage 2014 event, Sahir Anand, VP research and principal analyst at EKN Research will explore how retailers can best align their businesses with Millennial preferences.

Amy Aronoff Blumkin of the NY/NJ Super Bowl Host Committee shares with Joe Skorupa, RIS Editorial Director the highlights and challenges of planning Super Bowl XLVIII.

On October 8, 2014, during RIS News' Engage! 2014, a group of more than 10 retailers met to have intimate and frank discussions on how to use engagement to drive deeper interactions, and ultimately, profitability.

Nurturing customer loyalty is the most cost-effective means to continued growth, but can it be accomplished without a rewards program? At Engage!

In order to nurture seamless customer engagement retailers need to cut through the noise to get their message heard. At Engage!

Thanks to the swaths of shopper information collected on a daily basis, retail marketing and merchandising is undergoing an evolution. At Engage!

Retail is shifting to the customer-centric model, redefining the roles of every member of the organization from store associate to c-level executive. At Engage! 2014, Peter Gold, CMO, Market America and Shop.com will share how the shopper-first philosophy has altered the role of the CMO.

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