Enro Launches High-Tech Dress Shirt, New E-comm Site

Another day, another high-tech dress shirt.

Men's sportswear brand Enro introduced what it dubs "The Best Performing Shirt in The World™." The new shirt offers a crisp, professional look combined with Enro's "E-Luxe Performance," featuring patented cooling technology and stain-release finish, UVA and UVB protection, a wrinkle-free, non-iron finish, and more.  Enro positions the garment as the easiest way for men to look impeccable and feel great all day long with unparalleled performance features built into their dress shirts.

In addition, Enro also is launching its e-commerce website, Enro.com, which will bring the brand's full luxury dress and sport shirt collections to men across the country, offering luxury-inspired styling combined with innovative performance technologies.

"With the launch of Enro.com, we have used all of the latest technologies to create a first-class retail experience for our customers," says Lance Itkoff, president of The Apparel Group, the parent company of Enro. "And, the launch of our new dress shirt is the most dynamic advancement in luxury performance in more than 20 years. Featuring E-Luxe Performance, this collection has been re-engineered from fabric to finished garment."
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