EnterWorks Links with Digital Foodie and Lands IGA Digital Grocery Account

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EnterWorks Links with Digital Foodie and Lands IGA Digital Grocery Account

10/03/2016
What the EnterWorks linkage with Digital Foodie means to Retail Tech
  • EnterWorks Holding Company, a software provider for master data management (MDM) and product information management (PIM) solutions, had announced in the spring it had reached an agreement to invest in Digital Foodie, a Finland-based software firm that operates across Europe providing a cloud platform to enable digital commerce for grocers.
  • This investment-led partnership enables Digital Foodie to leverage EnterWorks for expansion into North American of its retail-branded Web platform and services.
  •  IGA is undergoing a digital transformation, like many other grocers, and will use the Digital Foodie platform to link to its native-mobile applications for placing orders and shopper planning as well as using its store picking and fulfillment tools.
  • Essentially, the Digital Foodie platform provides IGA with an out-of-the-box software suite that delivers a food-on-demand or click-and-collect capability.
Here are the official details of the IGA announcement:

IGA Partners for On-Demand Grocery with Global Platform Leader Digital Foodie

The partnership enables IGA to offer Digital Foodie's digital grocer commerce and fulfillment platform to its licensed retailers


Digital Foodie, the creator of the award-winning on-demand grocery platform, and Chicago-based Independent Grocers Alliance (IGA), have established a partnership where Digital Foodie will be a preferred IGA partner for enabling on-demand grocery to IGA’s licensed retailers. The partner program includes retailer branded web service, linked to IGA branded native mobile applications for placing orders and shopping planning, as well as state-of-the-art in-store picking and fulfillment tools for optimized store pick-up and home delivery.

IGA and Digital Foodie also established a marketing partnership for digital experiences that draws upon Digital Foodie’s marketing and consumer adoption best practices, leveraging its successes in more advanced, European grocery markets. Digital Foodie will work closely with IGA and its retailers to develop marketing offers and training programs for converged groceries proven to achieve a high level of consumer adoption with profitable results for grocers.

“The retail grocery industry is undergoing a digital transformation that requires grocers to provide converged services including on-demand and in-store solutions to extend and enhance their current bricks and mortar business and to fend off digital inroads by competitors such as Walmart, Amazon and other large grocery chains," said Kalle Koutajoki, CEO of Digital Foodie. “We have nearly a decade of experience in deploying online grocery in the most competitive on-demand grocery markets in the world, while simultaneously ‘cracking the code’ to achieving retailer profitability. I am very excited about this partnership, and with our platform and secret sauce to profitability, IGA retailers can jumpstart their on-demand business instantly while keeping the control of the store brand.”

For most retailers, the Digital Foodie cloud platform can be set up within weeks. The most proven platform in the industry coupled with marketing and fulfillment operations enables retailers to be competitive in any environment. The platform helps the grocer maintain its customer relationships across channels, unlike other competing point solutions that may even sever their relationships with their own customers in favor of the program provider.

The IGA branded mobile application seamlessly links the grocer’s branded website to Digital Foodie’s converged cloud platform for on-demand ordering, online circulars, personalized shopping planning, digital commerce, order management and efficient fulfillment. The Digital Foodie platform is the only grocery-focused cloud platform that comes with full end-to-end capabilities including a robust Product Information Management (PIM) solution that also serves food wholesalers and CPG brands.

“We are extremely impressed with Digital Foodie’s on-demand technology and their achievements in the more competitive European market, as well as their combination of technology and ability to drive a grocer’s on-demand business. Their proven software platform will come bundled with a supporting marketing rollout that we are certain will be tremendously effective in bringing shopper attention to this new service offering," says Mark Batenic, CEO of IGA. “We look forward to this new partnership, and the immediate benefit our retailers will see from the expansion of their business model.”

The program is available for all IGA member retailers and for sign ups during 2016 the program will also include a premium onboarding program to help drive the success of the on-demand ordering.