Epicor Updates CRM Software, Highlights Windows Tablet Solution at NRF

Epicor launched the latest iteration of its customer relationship management software, Epicor Retail CRM 7.0, giving retailers a powerful next-generation foundation for winning customer engagement and loyalty strategies. The company is also showing its Windows tablet-based store solution at NRF in New York City.

CRM 7.0 enables retailers to build deep, progressively beneficial relationships with customers — in a way that inspires them to develop and maintain deep, lasting relationships with a retailer's brand. A multi-brand, multi-channel database offers retailers a 360 degree customer view.

Using this full view of the customer, their attributes, and behaviors, the Epicor Retail CRM 7.0 robust segmentation modeling allows retailers to build more personalized campaigns and promotions for improved profits and brand loyalty.

A well-designed retail loyalty program is intended to encourage or change customer behaviors; specifically, by providing meaningful incentives for them to shop more and spend more. Epicor Retail CRM 7.0 gives retailers the powerful tools to help differentiate and customize multiple, distinct loyalty programs with their own set of rules and point balances, while simplifying and automating customer relationship management (CRM).

CRM 7.0 helps retailers to increase loyalty and lifetime value by fully engaging with customers across all channels and brands using in-depth knowledge of who they are; how, when, and where they shop; what they buy; and what motivates them to buy again. All of this, plus an intuitive solution with wizards, loyalty automation, and robust query tools enables retailers to increase customer retention and wallet share, use their marketing dollars more effectively, and build relationships and brand loyalty with their customers.

Epicor Retail Store Windows 8 Tablet Edition
The Epicor Retail Store Windows 8 Tablet Edition enables retailers to run a full POS installation on Windows tablet devices for check out, as well as access to all back office, inventory management, time and attendance and dashboard functionality.

As store associates work to delight today's easily distracted consumer, they gain a tremendous advantage working with the new class of Windows 8 tablets — which are thinner, lighter, and faster — and software — which offers a familiar on-screen setting across all Windows devices. With better performance and increased battery life, the new tablets benefit customers and store employees alike as they can tap on-the-fly from any location across the enterprise to attain product information, check inventories and place orders.

For retail managers, Windows 8 translates to being in control; they can monitor performance indicators to get an instant view of store operations, have information at their fingertips from anywhere within the premises, and support smart decisions to strategically run the business.
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