RIS: How does Digimarc address this challenge?
Dethloff: The Digimarc Platform is an AIDC platform with two key distinguishing features from traditional barcode-based systems that are particularly relevant to this discussion. First, Digimarc relies on an advanced machine-readable code called Digimarc Barcode that is largely imperceptible and can therefore be replicated across a greater surface area improving scanning speed and accuracy, especially in dynamic, high speed environments. Second, Digimarc Barcode has a higher data capacity than the traditional barcode allowing for item-level identification critical for providing real-time insight into product locations. And, we can apply Digimarc Barcode through a variety of methods including digital printing, industrial ink jet and laser ablation.
RIS: What are some of the ways retailers and brands can leverage these unique capabilities?
Dethloff: By allowing greater product traceability, Digimarc can add value across the entire supply chain from product origin at farms or factories all the way to disposal and recycling. With our partnerships and integrations across the industry, we can help deliver solutions that address brand protection, counterfeiting, food safety, manufacturing quality control and waste reduction. There are also efficiency gains across activities that are reliant on barcode scanning, such as retail checkout, inventory management and shipping/receiving.
Learn more about how the Digimarc Platform can address modern supply chain challenges.