Evergreen International to Distribute Luxury Kids' Brands in China

5/8/2015
Evergreen International Holdings Limited, a men's wear company and operator of brands targeting the upper-middle and high-end segments of mainland China's market, announced agreements between its children's wear business units and a number of international premium fashion brands.

The group has secured the rights from Roberto Cavalli Junior, Simonetta and Diesel Kid to distribute their children's wear and accessories products in mainland China, Hong Kong and Macau. It has also signed a term sheet with Rykiel Enfant under Sonia Rykiel regarding the proposed distribution of their children's wear and accessories in the three places. Separately, Evergreen Intl has signed a letter of intent with Fendi Kids and is currently evaluating the opening and operation of Fendi Kids monobrand shops and shops-in-shops in mainland China.

In August 2014, the group has opened a Roberto Cavalli Junior store at Ocean Terminal, Harbour City, Hong Kong. Evergreen plans to open about nine new stores for introducing premium brands of children's wear and accessories into the first- and second-tier cities of mainland China in the first half of 2015. The locations will include the shopping malls in Chengdu IFS, Qingdao MixCity, Shenzhen MixCity and Qingdao Hisense Plaza. Furthermore, the group intends to set up four retail stores for children's wear and accessories at the shopping mall of the Galaxy Macau resort in the first half of 2015. Evergreen will continue to discuss with a number of shopping malls operators in Hong Kong, Macau and in the first and second tier cities in mainland China regarding the opening of new retail stores for children's wear and accessories products in the second half of 2015.

Chan Yuk Ming, chairman and executive director of Evergreen Intl, said, "The group has been discussing with other international premium fashion brands about the retail and wholesale of their children's wear and accessories in Hong Kong, Macau and Mainland China. We believe that the group's new business segment of high-end children's wear and accessories will further diversify the portfolios of products and brands of its businesses of apparel and accessories, and will leverage the foundation of its existing men's wear business, thus will be benefit to the company and its shareholders as a whole."
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