The Evolution of the Experiential Store
The in-store retail environment is always changing, but that rate of transformation has been accelerated in the past few years. Fueled by a host of new digital technology and shifting of consumer shopping preferences, physical retail has evolved from its transactional roots to become an experiential environment. Digital screens, mobile associates, do-it-all POS units and omni-channel shopping capabilities have all combined to turn the store into a digital playground for shoppers and associates alike. Some retailers have evolved – and others are exploring the shift. This webinar will explore the current state of the store as an experiential location, and how its evolution has been altered by the current health crisis. It will examine where the store experience is likely to go next, and the technology cutting-edge retailers need to implement to get it there.