Evolving Best Practices in Personalized Digital Shopper Engagement
Shoppers needs have changed more than ever before in 2020. They were already becoming more digitally engaged before COVID-19 hit, but the pandemic drove faster adoption of technology-based shopping and far higher expectations for personalization as part of the shopper experience.
In this online event, attendees will learn what shoppers really want and what retailers need to deliver.
Panelists will discuss how operational data management, artificial intelligence and, specifically, machine learning are making it increasingly possible to read, interpret and respond to the clear data signals that customers are providing to retailers through their online, in-app and in-store transactions.
Attendees will learn about practical and actionable best practices in digital shopper engagement and how to understand and shape customer behavior in a time and location aware fashion across channels.