With Exclusive Partnership, lululemon Cements Role as "Anti-stink" Apparel Leader

9/16/2013
lululemon athletica canada Inc. has formed a global strategic alliance with Noble Biomaterials, Inc. that gives the apparel brand exclusive use of X-STATIC antimicrobial technology.

"An alliance with a top athletic brand like lululemon advances Noble's mission to be the premier provider of bacterial and odor management solutions," said Jeff Keane, CEO of Noble Biomaterials. "We share a vision with lululemon to keep both people and products performing at their best, making it a winning partnership for each company."

Noble has been a longstanding partner of lululemon, providing its X-STATIC technology for the company's Silverescent fabric since 2005. Made with 99.9 percent pure metallic silver, X-STATIC is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics. The X-STATIC fiber is woven directly into the garment and will not wash out over time through laundering.

"lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership," said Christine Day, CEO of lululemon. "This unique opportunity allows us to continue to innovate our technical product with X-STATIC, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the "anti-stink" athletic apparel market."

X-STATIC is a proprietary silver-based antimicrobial solution and the active ingredient in both FDA and CE-approved products used in the healthcare marketplace. Noble is a certified bluesign system partner.
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