Express Taps Iris Mobile for "Scratch and Win" Sweepstakes at Times Square Launch

Mobile marketing company Iris Mobile executed a "Scratch and Win" mobile sweepstakes campaign for Express, Inc. during the grand opening of the chain’s largest retail store in New York’s Times Square last month.

The "Scratch and Win" campaign awarded all event attendees with a prize ranging from Express gift cards, discounts and merchandise, to packages from event partners. Robin Thicke kicked off the celebration with a live performance.

"We’re thrilled to play such an important role in the grand opening of the largest Express store in the world," said Cezar Kolodziej, founder and CEO of Iris Mobile. "Robin Thicke is headlining the show, but we believe our mobile sweepstakes will make loyal customers feel good too."

All event attendees had the opportunity to text a keyword displayed on in-store signage. They received an RMM with a link to a mobile-optimized landing page. From there, customers could "scratch off" or swipe to reveal a random prize. The mobile "Scratch and Win" RMM sweepstakes rewarded all participants with a prize.

Iris Mobile provides the only market solution that allows rich media messages to be delivered perfectly to any mobile device running on any operating system and on any wireless carrier. The first-of-its-kind mobile marketing platform enables brands to send interactive messages containing pictures, videos, coupons, promotions, extended text and web links, and to track campaign analytics for consumer behavior. RMM engagement rates are the highest in the industry with redemption rates at 35 percent, almost double the rates for SMS.
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