Faherty Brand to Digitally Transform Its Retail Operations

Jamie Grill-Goodman
Editor in Chief
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Premium clothing and lifestyle brand Faherty Brand (Faherty) will harness cloud-based POS and order management as its retail foundation to empower store associates to deliver seamless brand experiences.

Faherty merges timeless appeal and modern design with unparalleled quality and comfort. Founded in 2013 by Alex, Mike and Kerry Faherty, the brand currently operates 25 stores -- and also sells clothing in 300 specialty stores -- with plans to grow coast to coast in the U.S. this year. Each store is one-of-a-kind, designed from the ground up as a place to host and engage customers.

To unify its digital and physical retail, Faherty has adopted the NewStore Omnichannel Platform.

“Our brand is a true labor of love. It is why we put our customers, the community and the planet at the forefront of every decision we make,” said Alex Faherty, co-founder and CEO, Faherty Brand. “As we grow, we want to be the best we can be. Having the NewStore platform at the core of our retail operations will allow us to create great shopping experiences that, like our products, last a lifetime.”

NewStore brings together customer, order and inventory data into an omnichannel order management system, and makes that data available in real-time in a modern point-of-sale (POS). This empowers store associates to deliver seamless brand experiences with capabilities such as mobile checkout, endless aisle, store fulfillment, inventory management and clienteling.

“Stores are an undeniable asset for DTC brands. However, to reap the real rewards of those spaces, CEOs must leap past what has been ‘tried and true’ in physical retail and embrace true digital transformation. That’s what Faherty is doing,” said Stephan Schambach, founder and CEO, NewStore. “The rich data in our unified cloud system, leveraged by store associates on iPhone apps, will enable this family-owned, sustainably-minded brand to accelerate and capitalize on its vision for omnichannel at scale.”