FAM Brands Expands Activewear Offerings With Zobha Acquisition

8/15/2013
With the July 25 acquisition of high-end, internationally known Zobha, previously a Kellwood brand, FAM Brands has rounded out its activewear and  casual wear brand portfolio into a comprehensive offering, with proven, high-quality products and brands at every price point, for every taste, and for women, children, tweens and men alike.

Zobha was founded in 2008 and is sold at prices ranging from under $50 to $150+ in high-end studios, spas and gyms here in the U.S. and in 26 other countries around the globe. Focused primarily on thoughtfully designed yoga-inspired activewear, including a range of tops and bottoms with clean, elegant silhouettes made with the most advanced and comfortable materials in a range of perfectly-pitched colors, the Zobha line also features elegant softly-contoured casual wear such as tunics, hoodies, pullovers, and jackets, as well a range of essential accessories such as mats, headbands and water bottles.

"In recent years the activewear and related casual wear markets have seen and continue to see strong and consistent growth," said FAM Brands owner and CEO, Frank Zarabi, "and there is every reason to believe that they will continue to expand.

"By building on the solid foundation of our original Marika and Balance Collection with a series of judicious acquisitions, we have grown our brand portfolio so that we now reach virtually every niche area of that market, both in price and in style—while always offering beautifully designed, highly functional, well-made and attractively-priced products. Zobha is the latest of these acquisitions—and it fits in perfectly at the top of our range by enabling us to reach an important new group of customers," he continued.

The newly acquired Zobha joins FAM Brands originals Marika and Balance Collection as well as earlier acquisitions TEHÁMA, Peace and Pearls, Bally Total Fitness and most recently La Vie Jet Setter®; like them, Zobha will benefit from all of the advantages that have driven FAM Brands' prodigious growth over recent years—the company's outstanding design expertise, its total commitment to quality at appropriate prices, and its determination to nurture the growth and maximize the potential of all of its properties.

"We are thrilled to have added the Zobha brand to our FAM Brands portfolio, rounding out our good, better, best, brand strategy," added Carrie Henley, the company's executive vice president and general manager. "Zobha is a Sanskrit word meaning, 'grace, beauty and brilliance' we want to continue building the brand on the foundation for which is was created and plan to stay true to creating beautiful, high quality products."
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