FAM Brands Inks Marika Licensing Deals With SG Companies, Wiesener

12/13/2013
Marika, the largest division of FAM BRANDS, has signed a multi-year licensing agreement with Wiesner Products, Inc. for women's hosiery under the Marika label, as well as SG Companies for women's footwear products.

The new licensees will add to the brand's ever expanding portfolio of licensees and complement the existing Marika active apparel. The territory includes the U.S. and Canada, with initial deliveries to key retailers beginning this holiday season for both newly licensed categories.

FAM BRANDS' recent hire, John W.  Spotts, executive vice president, international business development and licensing, is beginning his licensing mission for the corporation with Marika. The new collections for each will follow Marika brand equities of function, performance and exciting design aesthetics, including signature Marika details and themes that differentiate Marika from the competitors. 

Examples in hosiery include contour arch support, double layer cushioning, moisture-wicking, seamless toe seams, and technical fibers and yarns to enhance performance. The upcoming Spring 2014 collection will include training socks, anti-blister socks, everyday cotton/poly blend crews and a studio yoga sock, all of which will be distinguished by distinctive Marika patterns with pops of color complementing the Marika apparel assortment. Retail price points are expected to range $6-$18. 

The major focus for the footwear collection is Body Wellness with three major product categories: performance training, fitness studio and sport-active lifestyle. Key features and product benefits include aero-tech engineered breathable uppers, light and flexible compression and 3D molded midsoles, and Marika Dry Wik linings, with retail price points of $24.99 to $59.99.
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