FarmaCorp Drives Loyalty with Customer-Centric Pricing

Bolivia's retail pharmacy chain, FarmaCorp S.A., has improved performance and customer loyalty with a new customer-centric pricing solution. The retailer is working with Revionics to support its growth plans and improve sales and profit margins via pricing optimization.
"Implementing Revionics Price Optimization ensures our customers enjoy the optimal competitive pricing and value," said Andres Valdivieso, FarmaCorp CIO. "After considering several vendors' solutions we determined Revionics had the industry's most superior product that would enable us to maintain our leadership in the market."
In search of a price optimization solution, FarmaCorp wanted a partner that would help analyze both customer demand and shopping preferences. Through the five-year agreement with the Price Optimization solution, the retailer will adopt a more effective and profitable price optimization strategy to improve price image, customer loyalty and profits.
The solution will provide easier access to internal and external data, business rules and operational constraints with price image, strategic and financial objectives, enabling FarmaCorp to adapt pricing strategies and tactics to changing customer preferences in near real-time.