Fashion Retailer Haber Holding Fast-Tracks Omnichannel Transformation

Lisa Johnston
Editor-in-Chief, CGT
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Men’s fashion retailer Haber Holding is accelerating its omnichannel transformation across its 170-plus stores.

The company is working with Aptos to integrate its Enterprise Order Management solution so customers can partake in buy-online-pickup-in-store, which has become increasingly important in today’s retail landscape.

The family-owned retailer, which is based in Mexico City and the parent company to the Men’s Fashion, Robert’s and High Life brands, is focused on unifying its store locations and e-commerce websites.

“As a leader in the textile and fashion industry in Mexico for over 40 years, we believe that it is important to continuously reinvent our business to best serve our customers while staying true to our core values,” said Silvio Galimberti, Haber Holding CEO. “With Aptos’ order management technology, we will offer shoppers a seamless experience across channels, expanded ways to engage with our brands, and new levels of convenience and fulfillment flexibility.”

With the cloud-based solution, Haber Holding is expected to benefit from a centralized commerce hub to profitably manage all orders throughout their lifecycle. The solution offers core capabilities for enterprise inventory visibility, order orchestration and routing, customer service and store fulfillment, among other things, to help merchants fully integrate their physical and online channels.

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