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11/07/2013

FineLine and Scanbuy Debut Mobile Engagement Platform

FineLine Technologies and Scanbuy announced an agreement that will help retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.

FineLine's in-store merchandising service enables retailers to control the use of Scanbuy mobile codes but more importantly to leverage the customer engagement opportunities the codes create. The integrated solution from FineLine and Scanbuy provides a unique in-store merchandising service enabling retailers for the first time to have their own customized mobile codes applied at the point of product manufacturing.

Equally important, it enables retailers to leverage customer engagement opportunities that codes on product make possible. The comprehensive service provides everything retailers need to rapidly implement their own store branded QR/NFC product marketing programs including mobile microsite design, product and shelf labeling, a vendor compliance program to manage all content and integratableanalytics.

Mobile codes and NFC triggers can be used by retailers to deliver mobile content such as accessory ideas, promotional videos, cross promotions or product information, and much more—all aimed to shorten the sales cycle and drive brand engagement.

Using its turn-key FastTrak web solution which provides 5 billion ticket/labels to over 15,000 global retail vendors, FineLine can now empower leading retailers to integrate mobile engagement technology into their product packaging at the manufacturing source.

Leading companies around the world take advantage of the ScanLife platform to enhance customer engagement, increase sales, extend advertising and marketing campaigns, and develop greater loyalty among mobile consumers.  Through ScanLife, companies can examine important data points with each scan such as previous interest, age, gender, and scan location with the user's prior consent, as well as device type, and operating system and more.

Firms can use that information to deliver highly customized mobile experiences instantaneously and evaluate the effectiveness of promotional campaigns in near real-time.