Finish Line launched a mobile app for Apple and Android smartphones that allows customers to shop via their mobile devices.
Based on the location of the user, the free app provides detailed store location information including address, phone number and driving directions, with the option to choose a "favorite" store for faster access.
Users have real-time visibility to the specific inventory of a selected store, effectively giving them remote access to view what’s on the sales floor and in the back room. With this inventory visibility, customers can check to see if an item—in their style, size and color—is in stock and ready to purchase. Items may also be located using search terms or by filtering product categories. The app offers a high level of product detail for each item is available as well as product reviews and recommendations.