Finish Line to Boost Omnichannel Merchandising Strategies

Jamie Grill-Goodman
Senior Editor
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 Finish Line.
Finish Line will manage inventory with enhanced precision and automation, enabling its business to respond faster. Photo credit: Finish Line.

Footwear and apparel retailer The Finish Line, Inc. will deploy Aptos  solutions to optimize merchandising strategies across its retail enterprise and obtain actionable insights for its end-to-end merchandising activities.

Based in Indianapolis, Finish Line operates approximately 890 Finish Line and JD Sports branded locations in U.S. malls, Finish Line shops inside Macy’s department stores, as well as it's e-commerce sites, and

With these technology investments, Finish Line will manage inventory with enhanced precision and automation, enabling its business to respond faster as market conditions and consumer demand patterns shift.

“The ability to react quickly to customers’ needs is extremely important to us, and with Aptos technology, we will be able to optimally position inventory to maximize sales, reduce stock-outs and delight shoppers,” said Todd Steiner, chief information and technology officer at Finish Line. “We are looking forward to the benefits this solution will bring to our business, customers and employees.”

Aptos offers a suite of integrated applications to help retailers analyze, order, price, distribute and manage merchandise for maximum return on their investment. By using consistent data to guide all processes, Aptos solutions automatically synchronize and integrate key functions, including purchasing, pricing, receiving, allocation and replenishment, while its centralized transactional database and support tools enable retailers to make better decisions based on accurate, current and shared information.

“There is tremendous pressure on retailers to make the most of every merchandising decision,” said Aptos CEO Pete Sinisgalli. “Retailers that can purchase the right amount of stock and distribute it optimally are best positioned for long-term profitability and customer loyalty. We are proud to serve as a technology partner to a market leader like Finish Line that is listening and responding to its customers at every touchpoint to meet their evolving expectations.”