Finish Line Goes the Distance with Demandware Commerce

The Finish Line, a retailer of athletic shoes, apparel and accessories, has launched e-commerce and mobile sites on the Demandware Commerce platform. The initiative is part of the retailer's strategic move to a cloud-based digital commerce solution to power its omni-channel strategy, it will also use Demandware to power Run.com, a brand that focuses on running.

 

"Our goal is to transform our business, not just maintain it. We want to drive innovation and propel the business. Demandware reduces operational complexity and puts the power in the hands of our users to create world-class brand experiences. It provides customers a better and faster online experience, rather than having technology get in the way," said Chris Ladd, chief digital officer for Finish Line. "With Demandware's business model, we're mutually incentivized by success."

 

The retailer's omni-channel growth initiatives drove its decision to move away from legacy in-house managed software to Demandware's cloud-based solution. With Demandware, Finish Line has a customizable digital commerce platform that enables users to execute branded, personalized and consistent consumer experiences across channels. Demandware's cloud model eliminates infrastructure management and provides retailers with control over the user experience and site functionality, driving innovation and growth, and accelerating time-to-market.

 

Features of the finishline.com online and mobile site, include:

·         The ability to buy online and pick-up in-store

·         Real-time product inventory information for accurate availability updates

·         A mobile shopping site that leverages Responsive Web Design for optimal display on devices

·         Integration of the Winner's Circle loyalty program into the shopping cart, allowing consumers to view their points balance at checkout

·         Enhanced landing pages with brand-specific content, such as products, offers, promotions, videos and blog posts

·         Streamlined navigation and search functionality to help consumers locate products more quickly and efficiently

·         Flash sales provide exclusive access to new, high-demand merchandise

 

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