The Finish Line Hires Chief Omnichannel Officer

Imran Jooma has joined The Finish Line, Inc. as chief omnichannel officer and executive vice president.

"As the expectations of our customers continue to evolve, it's critical for Finish Line to raise the bar in delivering and exceeding those expectations," said Sam Sato, president of the Finish Line. "We're thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position." Sato added, "Imran will lead our more unified and strategic approach to a holistic customer experience."

As chief omnichannel officer/executive vice president, Jooma will be responsible for all of the Finish Line brand's customer facing touchpoints including digital, store operations, the customer care center and brand marketing.

Jooma, who most recently served as executive vice president and president of online, marketing, pricing and financial services at Sears Holdings Corporation, earned his Master of Business Administration degree from the University of Akron and his Bachelor of Arts degree from The College of Wooster. With nearly two decades of experience, he has also held key executive positions at Circuit City and OfficeMax.
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