Grocery chain H-E-B has opened the doors to its first Beauty by H E B store-within-a-store in San Antonio, TX. The highly-curated department, which opened November 8, features an expanded beauty and personal care selection and an experienced, dedicated team of trained beauty advisors to provide expert advice.
“Beauty by H-E-B provides that oasis within the store where the customer can pamper themselves,” said Tracy Bliss, H-E-B director of Beauty. “We’ve created a destination within the store where a talented team of beauty advisors will help customers pick out the perfect items that lend themselves to the creation of new beauty rituals.”
The first Beauty by H-E-B is located inside the H-E-B plus! store at Highway 281 and Evans Rd. and spans nearly 4,000 square feet. Designed with the customer experience in mind, it’s an interactive space that allows customers to shop as well as experiment and play with everything from foundation and facial cleanser to lip stick and lotions. Throughout the department are digital screens that provide informational videos, bright tester stations with mirrors and a voice activated screen where customers can take photos to share on social media.