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04/05/2021

First Look: DICK'S Sporting Goods’ House of Sport

Get a first look inside the first-ever DICK’S House of Sport, a new concept store opening this Friday, and learn about the retailer’s expansion and redesign plans.
Jamie Grill-Goodman
Senior Editor
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DICK’S Sporting Goods will open its new experiential concept store that showcases the “future of retail” on April 9, kicking off a list of expansion and redesign plans.

The first-ever DICK’S House of Sport will open in Victor, NY, along with Warehouse Sale locations and experiential Soccer Shops in select locations in April.

Two DICK’S Sporting Goods Warehouse Sale locations will be open this week, one in Concord, NC, and one in Plano, TX. Both offer deep discounts on customer-favorite footwear and apparel brands with hundreds of items 70% off or more.

DICK’s will also debut nine newly redesigned Golf Galaxy locations and expanded technology offerings in 54 additional Golf Galaxy locations in select cities across the country.

The plans will bring approximately 260 collective jobs to communities through the hiring of full-time, part-time and temporary associates for the stores.

DICK’S House of Sport 

DICK’S House of Sport explores the future of retail through multi-sport experiences, elevated customer service and enhanced technology for ease of connection with the brand. 

The store features several sports experiences inside:

  • A 17,000-square-foot outdoor turf field and running track
  • Rock-climbing wall
  • Batting cage with HitTrax technology
  • Golf hitting bays with TrackMan simulators
  • A putting green

Additionally, the concept shop boasts the company’s first “House of Cleats” that will seasonally rotate product; a health and wellness destination to help customers with recovery and well-being; and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes. 

It also showcases best-in-class athletic and outdoor apparel brands, a vast selection of footwear, the latest gear for team sports, and top-of-the-line equipment for golf and fitness. Later this year, the retailer will open its second DICK’S House of Sport location in Knoxville, TN.

DICK’S Soccer Shops 

DICK’S Soccer Shops offer a high level of service from in-store soccer experts who are specially trained to help customers find the equipment they need and the right fit for their cleats to excel at the game. The 30 Soccer Shops feature a variety of updated in-store elements including an elevated cleat shop, licensed jersey cubes and soccer trial cages in select locations. All Soccer Shops will opened on April 5. A list of locations can be found here.

Golf Galaxy Redesign

The redesigned Golf Galaxy stores will offer golfers of all levels an immersive golf experience, providing access to industry-leading TrackMan and BioMech Golf technologies, state-of-the-art hitting bays, custom fittings, golf lessons from Class A Certified PGA and LPGA Professionals, and the best equipment, apparel and footwear The retailer will open additional remodeled locations later this year.

DICK’S House Sport, Golf Galaxy store locations and select Soccer Shops will host ribbon cutting ceremonies to kick off their opening weekend celebrations and customers will have the opportunity to win giveaways. Following the store openings, DICK’S will have 730 DICK’S Sporting Goods stores nationwide in 47 states.