First Look: Famous Footwear’s NYC Flagship

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First Look: Famous Footwear’s NYC Flagship


Just in time for Black Friday, Famous Footwear opened its newest flagship store at 34th Street and Broadway in New York City on Friday, November 15. The massive store is the largest of the retailer’s 32 New York metro area stores.

“Our customer is at the center of everything we do – always – so we spent a long time thinking about the store design and experience that would best serve our customer in this iconic Herald Square location,” said Molly Adams, president of Famous Footwear. “We’ve created a store that’s fun to shop ― whether you want to explore and discover something new, or you’re on a mission to get in and out with that perfect pair.”

The two-level, 8,400 square foot flagship store will carry nearly 24,000 pairs of shoes for women, men, and kids. A full floor is dedicated to women’s trends and styles, while three brand and trend shops will highlight the newest assortment from key brands. The flagship store will also feature the chain’s largest assortment of accessories, including backpacks, lunch bags, mini bags, fanny packs, socks, and shoe care items.

Services and perks the store offers include:

  • Famously You Rewards loyalty program, shoppers earn points for every dollar spent with flexible redemption, bonus points opportunities, early access to sales and special events.
  • Home delivery on out of stock items.
  • Buy online, pick up in store.