What do a private elevator, beer garden, and online order pickup station have in common? They’re all elements of the customer experience at The GIANT Company’s new flagship store in Philadelphia’s Logan Square neighborhood.
“Philadelphia’s grocery scene is experiencing a major renaissance and The GIANT Company has been at the forefront, introducing new formats, opening new stores, and expanding grocery delivery services,” said Nicholas Bertram, president, The GIANT Company. “Our Riverwalk store celebrates this transformation, offering an elevated omnichannel grocery experience unlike anything Philadelphia has ever seen.
Riverwalk GIANT opened March 19 at 60 N. 23rd St. as a centerpiece of Philadelphia’s new Riverwalk mixed-use development project. The store is The GIANT Company’s fifth location to open in Philadelphia, joining its Grant Avenue GIANT and three GIANT Heirloom Markets. These stores, along with the just announced Cottman Avenue project and the company’s Island Avenue e-commerce fulfillment center slated to open in November, bring the company’s total capex investment in the city to more than $106 million.
Inside, the heart of the store features a food hall overlooking the Schuylkill River. Customers can also enjoy food and drink on a picturesque terrace, complete with lounge-style furniture and fire pits. The food hall offers eats from Mission Taqueria, a Sansom Street favorite for creative, high-quality Mexican cuisine; soup and salads from Conshohocken-based Saladworks; responsibly sourced, premium sushi from Hissho Sushi, plus made-to-order sandwiches, flatbread pizzas, smoked meats, hot foods, and gelato.
“Our new brand platform, For Today’s Table, is all about encouraging families to connect over a meal; it’s what we stand for and guides all that we do,” added Bertram. “Our Riverwalk store brings For Today’s Table to life in a way that until now, we have only dreamed about. It’s the sum of the team’s very best work and is a tangible symbol of The GIANT Company’s continued focus on omnichannel growth, innovation and above all else, families and community.”
The store also features a Beer Garden, complete with a self-serve tap wall offering more than 40 craft beers, wines, hard seltzer, cider, and kombucha on tap. Riverwalk’s robust beer and wine collection is the largest in The GIANT Company’s footprint.