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12/11/2019

First Look: Neighborhood Goods Chelsea Market

Neighborhood Goods has opened their first New York City location, and second overall, at Chelsea Market.

The progressive department store opened its first store in 2018 at Legacy West in Plano, TX, featuring a diverse and ever-changing array of contemporary brands, products, events, and services. The Chelsea Market location brings the same focus on building an evolving, inviting, and thoughtful store to New York City with a launch line-up of more than 40 brands.

“We are incredibly excited to open our doors at Chelsea Market,” commented Matt Alexander, co-founder and CEO of Neighborhood Goods. “Our approach to creating a more dignified retail experience is something, we feel, will be particularly well-suited to New York. And, with this fantastic line-up of brands, near-daily events, and more, we cannot wait to begin building our local community in the city.”

The malleable retail concept has proven successful in its first year, in spite of a prevailing narrative around an uncertain retail environment. Neighborhood Goods has garnered $27.55 million in funding across its Seed and Series A rounds in the past year and a half, while drastically growing its partnerships and accelerating its expansion plans.

At the core of the expansion, Neighborhood Goods is fostering a different approach to physical retail, with each of its locations offering a different set of features and functions for its brands. Not only does this create more utility for brands, but it also ensures a local, relevant experience for customers, rather than a one-size-fits-all approach adopted by many retailers.

Under the direction of Neighborhood Goods’ director of Store Design, Marisa Dukowitz, in collaboration with the company’s long-term partners, Droese Raney Architecture, the team have delivered an altogether new Neighborhood Goods experience leveraging the same visual language as the inaugural store. The Chelsea Market location features a tighter footprint, a higher density of brands and products, and a much different traffic profile. The result is something akin to a departmentalized boutique, albeit featuring brands you would not otherwise see in a traditional store.

The Chelsea Market location of Neighborhood Goods provides shoppers with a conceptual outlet to shop both internationally-recognized names and upstart direct-to-consumer brands. The launch line-up is comprised of over 40 brands across all major categories. These include beauty, grooming, and wellness brands ASYSTEM, Colleen Rothschild, Maude, Dollar Shave Club, Skylar, and Grown Alchemist; apparel and footwear brands Chinti and Parker, Rains, The Arrivals, Modern Citizen, Olivers, Mott & Bow, and Rothy’s; accessory brands Fossil, Master & Dynamic, Kinn , and Just Human; home and decor brands Boy Smells,TASCHEN, and Haychildrens brand The Tot; pet essentials brand Wild One; and home fitness brand Tonal. 

In addition, Pop Up Grocer , a New York-based convenience store concept supporting up-and-coming consumer packaged goods brands, will be fully stocked at Neighborhood Goods, adding a whole new dimension to the store at launch.

The location’s restaurant, Tiny Feast, is a snack bar that will offer convenient bites all day long and transition into a cocktail bar where patrons can relax in the evening. Tiny Feast is slated to open in early 2020.

From launch onward, Neighborhood Goods will host multiple in-store event concepts, trunk shows and pop-ups with partner brands made available to the public.