First Look: Nordstrom NYC Launches New Center Stage Pop-Up

Jamie Grill-Goodman
Editor in Chief
Jamie Grill-Goodman profile picture

Nordstrom has opened its latest Center Stage activation at Nordstrom NYC, Black Founders, in celebration of Black History Month. The two-month-long pop-up shop, open through March 28, features eight Black-founded and -owned companies from across the country, spanning beauty, men’s and women’s apparel, accessories and footwear.

Customers are invited to explore, shop and get to know the featured brands’ stories through interviews with the founders behind them, including new to Nordstrom, Sharon Chuter of UOMA Beauty, Miko Underwood of Oak & Acorn ~ Only for the Rebelles, Erika Dalya Massaquoi of The OULA Company, Elann Zelie of Zelie for She, John Dean of Renowned, Jessica Rich of her eponymous shoe brand, Corianna and Brianna Dotson of Coco and Breezy Eyewear, and existing brand Nancy Twine of Briogeo Hair Care.

The in-store space is designed with the look and feel of an archive, allowing shoppers to learn and discover more about each brand, along with a video installation by Oak & Acorn. In addition to the NYC flagship, brands are available at select Nordstrom stores and

“We’ve long believed that we're all made better by the diversity that exists within our communities,” said Chris Wanlass, Nordstrom VP and general manager for New York City Stores. “We are committed to improving the diversity of the vendors we partner with across all parts of our business which will help us better serve the needs of our customers. We’re showcasing a curation of the Black-founded and -owned brands we carry and giving them our highest level of exposure by amplifying their voices through Center Stage at our New York City flagship.”

Nordstrom is also celebrating Black-owned brands and creatives on a national level this month with the addition of 12 new Black-founded brands in its Inclusive Beauty category, the launch of GOODEE brand, and New Concepts @Nordstrom Concept 012: Black_Space. In addition, Nordstrom Made is expanding its collection of intimates to cater to a wider range of skin tones in March.