Fits Like a Jean, Feels Like a Sweatpant

6/16/2014
Silver Jeans Co. launched its newest innovation in denim fabric technology: Joga Jeans. A hybrid weave that is part denim, part sweatpants, Joga Jeans embody the heart and soul of the iconic 5-pocket jean on the outside with freedom and movement of sweatpants on the inside. The ultimate performance jean, Joga Jeans are ultra-soft and comfortable, yet have the finish and durability of denim.

Silver Jeans Co. crafted a radical unisex fabric made with a unique double-faced super stretch weave; the top is woven like traditional denim and underneath is a plush knit. This revolutionary fabric technology has unparalleled recovery allowing the jean to move with your body without bagging out. Styles are finished with Silver Jeans Co. signature washes and trims giving them the durability of a jean, but thanks to the fabric technology, are still soft and comfortable.

Silver Jeans Co. Joga Jeans will launch in the women's popular Aiko fit, to flatter a balanced waist to hip curve. Aiko Joga Jeans boast a rich dark wash for a classic, clean look.

Men's Joga Jeans will debut in the new Allan fit. A classic fit with a slim leg opening, Allan Joga Jeans are finished in a vintage inspired medium wash with light distressing.

Joga Jeans will retail $78-88. Silver Jeans Co. will launch a major advertising campaign in August with ads in People Style Watch, InStyle and Nylon featuring kitschy tagline, Wanna Joga?
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