Five Tips for Maximizing Digital Signage

Press enter to search
Close search
Open Menu

Five Tips for Maximizing Digital Signage

By Richard Ventura, VP of Business Development and Solutions, NEC Display Solutions - 05/18/2015
From convention centers to other large venues, projectors are increasingly being deployed for digital signage applications. Industry estimates suggest projectors are now used in about 25 percent of all digital signage applications.
Be it for projection mapping, high ambient light applications, off-angles or weird surfaces or structures, projectors allow for easier installations and achievement of objectives.

In many cases, storefront windows are subject to high ambient light preventing large format displays from being effective as signage. Projectors provide a brighter image and can enhance the overall window experience. An installation using projection can rear project onto a film appended to a window. This film can be any size or shape and overcome ambient light issues. Further, the use of touch foil over the window enables an interactive canvas. Projectors give designers and installers capabilities and flexibility not always available with digital screens.

Projection Mapping

Projection mapping is a growing phenomenon, too. Using this technique, projectors convey images onto multiple types of surfaces. Some are even looking at mapping content around digital displays, giving a multi-dimensional look to the content being displayed.

At the Amsterdam RAI Convention Center, projectors are used to projection map around a video wall. At Quicken Loans Arena, 3-D images are projected onto the basketball court for player introductions. And some hotels and resorts project images onto their swimming pools at night.

The introduction of solid state technology will only enhance the trend toward projectors in digital signage.

While conventional projector lamps can have a life expectancy of up to 10,000 hours, solid state light source projectors are capable of lifetimes at least two times greater, which meet digital signage requirements. Further, the upcoming ability for solid state light source projectors to project 4K images also will play to certain applications.

Projectors provide ease for redundancy. Projection stacking allows for the image to not only be projected at a higher brightness but allows for backup in case one projector were to fail or shut down. Using multiple projectors overlapped on a screen guarantee an image is always displayed even in the case of one projector failing. If a flat panel display fails, then you do not have that redundancy.

Five Tips to Maximize Digital Signage Projects:

1.     Make sure content is set to the right format

2.     Select the right screen for the job and application

3.     Make sure that the projectors are set correctly for the space they are projecting onto

4.     Leverage the right type of projector for the application

5.     Consider projectors with option slots for easy PC integration to minimize installation costs

Digital Displays and Projectors

For digital signage that requires extended use, be sure to have the right technology and the right solution for the application. It’s important to remember that displays aren’t the answer to digital signage 100 percent of the time; and projectors aren’t either. But projectors and displays together, or individually for certain applications, can solve your digital signage challenges 100 percent of the time. The key is the right solution for the right application.

Richard Ventura is VP of Business Development and Solutions for NEC Display Solutions. He can be reached at [email protected].