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Fleet Farm Launches New Loyalty Program and App

Learn about Midwestern retailer Fleet Farm's new loyalty program and its first-ever Fleet Farm mobile app. 
Jamie Grill-Goodman
Senior Editor
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Midwestern retailer Fleet Farm has launched a new loyalty program, Fleet Rewards, and debuted its first-ever Fleet Farm mobile app.  

Fleet Rewards was created to attract new customers by rewarding them with two Rewards Points for every dollar spent. And, for the more than 200,000 members of the Fleet Rewards Credit Card program, points are doubled for every dollar spent on qualified purchases made online or in-store with a Fleet Rewards Credit Card.  

The new Fleet Farm App is fully integrated with the FleetFarm.com website and the Fleet Rewards program. Users of the Fleet Farm App can automatically sign up for and manage their Fleet Rewards account. The app allows shoppers to access weekly ads, seasonal catalogs and special deals, search items by barcode for product and pricing information, as well as plan the next trip to Fleet Farm with the app’s shopping list feature and option to select Outside Yard Pickup at checkout.  

“Fleet Rewards and the Fleet Farm App will deliver amazing value and a simplified shopping experience for Fleet Farm’s customers,” said Heath Ashenfelter, EVP of Fleet Farm. “The Fleet Farm App will provide a more personalized shopping experience for customers on the go. Plus, they will accumulate Fleet Rewards Points on purchases made on the Fleet Farm website, on the app and at the store.” 

With Fleet Rewards, members receive $5 in rewards for every 500 Rewards Points earned with an option to bank points to redeem bigger rewards in the future. Earn 10 Rewards Points daily for checking into Fleet Farm with the Fleet Farm App. Fleet Rewards perks include two free tire rotations per year and access to exclusive offers, events, sweepstakes, prizes, birthday and anniversary perks.  

Membership to Fleet Rewards program is free and no credit card is required to sign up.