Food Lion Uses Shazam App to Offer In-Store Digital Coupons
Now through Jan. 1, customers can access digital coupons through the Shazam app on their smartphones while grocery shopping at any Food Lion store. The company has partnered with Mood Media Corporation on the campaign, which is helping customers gain additional savings on their groceries this holiday season.
"At Food Lion we're always looking for more ways for our customers to save while grocery shopping," said Keith Nicks, director of loyalty and digital marketing. "We believe this is an easy and fun way to do just that during the busy holiday season, while continuing to make groceries more affordable for our customers."
To access digital coupons, shoppers open their Shazam app when grocery shopping and use the phone to "Shazam" music in the store. As they do, shoppers will be directed to Food Lion's MVP Coupon Hub where they can access digital coupons that are immediately loaded onto their MVP card and redeemed at check out.
Mood announced its partnership with Shazam and launched Shazam In-Store, powered by Mood, in Nov. 2014. Shazam has more than 700 million downloads worldwide and 120 million monthly mobile active users.
"At Food Lion we're always looking for more ways for our customers to save while grocery shopping," said Keith Nicks, director of loyalty and digital marketing. "We believe this is an easy and fun way to do just that during the busy holiday season, while continuing to make groceries more affordable for our customers."
To access digital coupons, shoppers open their Shazam app when grocery shopping and use the phone to "Shazam" music in the store. As they do, shoppers will be directed to Food Lion's MVP Coupon Hub where they can access digital coupons that are immediately loaded onto their MVP card and redeemed at check out.
Mood announced its partnership with Shazam and launched Shazam In-Store, powered by Mood, in Nov. 2014. Shazam has more than 700 million downloads worldwide and 120 million monthly mobile active users.