Forever 21 Partners With Toshiba GCS on New POS

Forever 21 selected Toshiba Global Commerce Solutions, a global provider of retail point of sale (POS) technology, to provide wall-to-wall client services and equipment for its corporate stores in 16 countries.

The agreement makes Toshiba the single point of contact for all POS systems, peripherals and OEM front and back office retail store technology at Forever 21. The multi-year deal also includes the procurement of Toshiba's TCxTM 300 systems and peripherals as well as the procurement, support and standardization of other store technology including networking equipment.

Forever 21, headquartered in Los Angeles, Calif., is a retailer of women's, men's and girl's clothing and accessories. Known for offering the hottest, most current fashion trends at a great value to its customers, the store keeps current with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 830 stores globally.

Toshiba's services solution includes a dedicated project management office and team of service experts that will act as the single point of contact for all helpdesk requests for Toshiba POS hardware and all other OEM retail store equipment.

Beginning June 2017, Toshiba will manage the deployment of all retail store equipment, including new TCxTM 300 POS systems and store servers, registers, displays and SureMark printers in current and new corporate stores. Additionally, Toshiba will provide maintenance services for both Toshiba and non-Toshiba equipment as well as asset management services and support.

"Toshiba understood our desire to maximize the value of our retail investment and more importantly, they are delivering expert staff to standardize and manage all of the various store technology and services across our corporate stores," said Alex Ok, president of Forever 21. "We selected Toshiba as our end-to-end global provider with the goal to reduce our complexity and costs, so our store teams can continue their focus on meeting the needs of our customers."

"Toshiba is proud to have been selected by Forever 21, a company known for its tremendous growth and now ranked the 5th largest specialty retailer in the United States, as its single point of contact for all retail services, store equipment standardization, asset management and maintenance across all regions," said Eugene Shvartsman, executive director and general manager, North America, Toshiba Global Commerce Solutions, Inc. "Our goal is to leverage the exceptional retail talent and smart technologies that Toshiba has in place to provide Forever 21 with the very highest level of availability and performance."

"As retailers strive to deliver an exceptional shopping experience, checkout design, reliability and security are key to a frictionless and positive experience," said Bill Campbell, vice president, head of sales, North America, Toshiba Global Commerce Solutions. "We are honored to work with Forever 21 in the role of single provider for its POS store technology that includes our high performing, energy-efficient TCx 300 POS systems and deliver our top level of customer service."

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