Fossil Group Boosts Omnichannel Capabilities With Mobile POS Investment

Maia Jenkins
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fossil group

Fossil Group is implementing a new mobile point-of-sale (mPOS) technology across its Fossil, Fossil Outlet, and Watch Station stores. Once complete, the technology will be which will be live in hundreds of Fossil locations across 19 countries. 

The lifestyle accessories company has tapped NewStore to spearhead the project, which involves replacing its old store solution with NewStore's mPOS with a view to enhancing the overall shopping experience for customers. 

With the new, cloud-based solution, Fossil Group associates have a mobile app-powered solution, allowing them to assist and complete transactions anywhere on the store floor using mobile devices. Steve Richards, Fossil Group’s senior vice president and CIO, said the partnership represented a key step in the retail company’s plan to “invest in the retail and omnichannel experience.”

The group’s VP of North America Stores, Robin Beighley, meanwhile, called the solution a “game-changer” that allows “associates to transact everywhere the customer is shopping within the retail store,” adding that “The ease and consistency of the check-out experience” have lead to a quick and easy adoption by Fossil associates, along with stronger conversion rates. 

The mPOS solution also gives associates access to a larger volume of order and inventory data, enhancing the checkout process and ultimately elevating customer engagement, the company says. In addition, the project will allow Fossil Group to build out its omnichannel operations, including remote selling, store fulfillment, endless aisle, BOPIS, and BORIS, ensuring a versatile and integrated retail experience, all of which are supported by NewStore’s capabilities. 

Retail’s Swift Shift to Mobile POS

The adoption of mobile POS systems shows no sign of slowing down among retailers, many of whom praise the ease with which it allows associates to serve shoppers and the increased visibility into inventory data. UK fashion brand AllSaints recently introduced a mobile point-of-sale system in over 200 stores worldwide, streamlining the checkout process and enabling stylists to assist customers anywhere on the shop floor.  In a conversation with RIS News, AllSaints CIO James Reid shared how the adoption had moved AllSaints’ closer to its unified commerce goal, bringing the retailer's online and in-store experiences much closer together.

Foot Locker implemented upgraded handheld devices in over 800 stores in 2023, aiming to equip its entire fleet by the year's end. Similarly, Sephora deployed handheld point-of-sale devices in select stores this year with the specific goal of empowering its Beauty Advisors to establish more meaningful connections with shoppers.

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