Fox Head Moves European Distribution From UK to Netherlands

California-based Fox Head, Inc. owns the action sports apparel and clothing brand, Fox, which is rapidly expanding its reach in the European market. Menlo Worldwide Logistics has recently established a new distribution center for the company at its Eersel, Netherlands, Logistics Centre.

During the past three decades, Fox has become an international leader in the youth lifestyle clothing market, known especially for its motocross products. With multichannel retail distribution demands, the Fox brand features fast-moving product lines that include protective gear and apparel for activity pursuits such as motocross, surfing, BMX and mountain-biking. Fox Head, Inc. is headquartered in Irvine, Calif., with additional offices in Morgan Hill, Calif., Calgary, Canada, and Barcelona.

After a review of its supply chain requirements, Fox relocated its European distribution hub from the UK to Menlo's Eersel Logistics Centre.

Menlo, the global logistics subsidiary of Con-way Inc., will provide transport management services for inbound product and distribution to the Fox dealer network; inventory and warehousing management and order fulfilment and dispatch. The facility will utilize Fox's voice recognition technology.

Robby Dhesi, Fox's vice president of operations emphasizes the importance of the voice picking system to supply chain efficiency. "Menlo's flexibility and willingness to adopt our in-house voice recognition system for order fulfilment was critical to our decision to move to Eersel. We have been impressed with the improvements in the speed of order filling when utilizing the system in our U.S. and European operations," he says. "In addition, Menlo's process-driven approach to creating savings, their lean philosophy and Lean continuous improvement programs are consistent with the Fox culture."

"Our multi-client distribution centers throughout Europe together with our commitment to quality, customer service and innovation provide the necessary flexibility that retail customers require to cope with changing market demands," says Meaghan Diem, business development director for Menlo.

Fox's expansion to its European operation was supported by BOM Foreign Investments, a department of the Provincial Government of Brabant. BOM provides a wide range of services to help foreign companies reach their European customers via the Netherlands and the province of Brabant, gaining the best return on investment.
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