Fractal Sharing Peek Into Mars' Digital Transformation at Analytics Unite 2021


Fractal is once again the Title Sponsor of Analytics Unite, this year’s virtual destination for global analytic leaders in retail and consumer goods.

Held May 18-20, Analytics Unite will pack education, networking opportunities and illuminating content across three days — all shared through an interactive digital platform for senior executives from around the world. The event, formerly known as RCAS and now in its ninth year, is produced by CGT and RIS News.

Tarun Kataria
Tarun Kataria

This year’s theme is the Future of Business, and Fractal will provide attendees with a behind-the-scenes look at how Mars is leveraging advanced analytics and machine learning to transform its business at unprecedented speeds.

In "Consumer Goods Case Study: Digital Transformation at 100x," Tarun Kataria, senior director advanced analytics and machine learning at Mars, and Mohit Agarwal, client partner and VP, global CPG, at Fractal, will explore the technology the consumer goods giant relies upon to execute its multiyear digital transformation strategy.

Kataria has more than 16 years of analytical experience, with a proven track record of successfully leading multimillion-dollar strategic projects, cross-functional teams and mobilizing organizations, including directly managing internal and external resources and off-shore teams. His experience spans across advanced analytics, consumer intelligence, digital, marketing analytics, big data, decision support tools, software development and overall strategic investment optimization.

Mohit Agarwal
Mohit Agarwal

Agarwal helps leading organizations improve their decision making by bridging data, insights and action, as well as create business impact through analytics. His clients include industry leaders in CPG, retail and digital.

"Fractal is excited to be at Analytics Unite as this year's Title Sponsor, as we aim to lead digital transformation for our clients," said Don Vadakan, chief sales officer, Fractal. "We see a pattern emerging in the post-pandemic world where leveraging AI to make better decisions in business is no longer a buzzword but a growing imperative, and we have been helping clients unlock huge value using AI. We are delighted that this is the theme of Analytics Unite this year. We have a great lineup of industry thought leaders this year too, and can't wait to attend. See you at Analytics Unite 2021."

“Analytics Unite is an indispensable event for today’s retail and consumer goods leaders to learn what’s required to thrive during the next chapter for our industries,” says Albert Guffanti, VP and group publisher of CGT and RIS News. “We’re thrilled to once again have Fractal serve as the Title Sponsor, and we can’t wait to share Tarun's and Mohit's valuable perspectives with our global audience.”  

As one of the leading solution providers in artificial intelligence, Fractal leverages technology, engineering and design in its work with Fortune 500 companies. The company features 16 offices around the world and counts 2,000 employees among its ranks.

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