Frederick"™s of Hollywood Partners with Demandware for E-Commerce

Frederick's of Hollywood selects the Demandware E-Commerce Platform for its online business needs. Frederick's uses Demandware's platform to provide merchandising functionality and site control.

As the U.S. women's lingerie market has become increasingly competitive with traditional apparel manufacturers launching their own lingerie lines, Frederick's needed a way to grow its online sales while maintaining the flexibility to make site changes as market requirements dictate. Demandware's on-demand platform scales to Frederick's business needs, while helping the retailer have control over its brand and online shopping experience, product merchandising and day-to-day site management. Frederick's marketers and merchandisers also can quickly add new promotions online using Demandware's rules-based promotions engine. Because the Demandware E-Commerce Platform is delivered on-demand, Frederick's also receives automatic upgrades.

"As we look to grow our online business and differentiate ourselves from the competition, we selected Demandware because we knew we required a stable solution that is capable of scaling to our business needs," says Linda LoRe, president and CEO, Frederick's of Hollywood.
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