Fresh Market Expands Instacart Partnership

Fresh-focused specialty grocer The Fresh Market is now offering personal shopping and home delivery service through Instacart at all of its 161 stores.

"After successfully partnering with Instacart in several of our key markets, we found that our guests appreciated having a convenient option to order the specialty foods they love, delivered to their door when they want them," said Mary Kellmanson, chief marketing officer, The Fresh Market. "We're thrilled to be able to offer our guests a way to order our premium products direct from Instacart and get them delivered to their home in as fast as an hour."

To celebrate the partnership, The Fresh Market is offering guests their first order delivered free (for both new and existing Instacart users). An Instacart personal shopper will pick, pack and deliver the order to the customer in the designated time frame.

"We are proud to partner with fresh-focused specialty retailer The Fresh Market to bring their carefully curated products to all of their loyal customers in a new way," said Andrew Nodes, VP of retail accounts, Instacart. "Now that Instacart is available in all 161 stores, customers can have all the ingredients they need to prepare a memorable meal delivered directly to their door with the same exceptional service they've come to expect from The Fresh Market."