Last week, New York City wrapped up the catwalks of fashion week for Spring 2018 but many still saw fashion gaps in the plus-size sector of retail. The plus-size consumer, a spending powerhouse in America, is still looking to see themselves included in all areas of the market. On Friday, Sept. 22, FULLBEAUTY Brands is partnering with PLUS Model Magazine and Housing Works, a New York City based non-profit fighting the twin crises of HIV/AIDS and homelessness, to host their first-ever plus-size charity shopping event "Love Your Body."
"Fashion and clothing has been on the forefront of everyone's minds over the past few weeks. Between the luxurious fashion shows and critical conditions of hurricane victims needing clothing, what we wear affects every area of life," Cinny Murray, president of FULLBEAUTY Brands, said.
By donating more than 1,200 items of clothing from Roaman's®, Ellos®, Woman Within®, Swimsuits for All® and Jessica London®, FULLBEAUTY Brands advocates for not only the mission of Housing Works but also for the ability to provide affordable clothing to the New York City plus-size community.
"At Housing Works, we provide lifesaving services to hundreds of New Yorkers. Our 12 Thrift Shops located throughout the New York City area each play a vital role in the community by providing customers with a unique and affordable shopping experience that in turn helps sustain our lifesaving healthcare, housing and advocacy efforts," Cheryl Grimm, vice president of thrift retail at Housing Works, said.
There has been positive momentum for self-acceptance and through the "Love Your Body" shopping event, FULLBEAUTY Brands and Housing Works hope to grow the reach of body positivity in the non-profit sector. Plus-size DJ, Colby B, will be mixing music for the event where the NYC plus-size community and advocates are invited to enjoy light refreshments while shopping at the Gramercy location at 157 East 23rd St., from 6-8 p.m. on Fri., Sept. 22.
"It's incredible to see this modern revolution in the way we approach body image and what fits the definition of 'beautiful.' As greater strides are being made to grow the plus-size fashion category in retail, that growth needs to include all individuals who are looking for plus-size clothing options, regardless of financial or living situation," Madeline Jones, editor in chief of Plus Model Mag, said.