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09/01/2014

The Future of Engagement: Wearable Tech

The future of customer engagement is not just between retailer and customer, but product and customer. adidas is pushing innovation into tomorrow as a pioneer in wearable technology space and is advancing consumer engagement to a new frontier.
 
At Engage! 2014, Jon Werner, innovation explorer, adidas innovation team, will discuss the company's forays into NFC and how the company uses signals and rhythms to create a customized engagement between product and consumer.
 
Werner explores high tech and mobile industries to identify opportunities for disruption. He connects with outside industry to develop new technologies and partnerships that bring benefits to the adidas brand. Werner started a mobile fitness company in 2002 that was acquired by adidas in 2009 that became the foundation for miCoach mobile. He holds over 30 U.S. and international patents and is a pioneer in NFC for consumer product engagement and wireless location based services.  
 
Engage! 2014 will be held October 8-10, 2014 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail thought leaders, peer-to-peer exchanges, a golf outing, and relationship building. For more information, to view the full agenda, or to register for the event please click here.