Future-Proofing the Fashion Value Chain

9/15/2013
The fashion industry thrives on innovation. It’s what the consumer wants from us—something new, not just clones or replacements for worn-out items. New product introductions are critical to business success, but only half of them achieve the profit objectives set before launch. To improve the ratio of hits to disappointments, it is essential to listen to the consumer and collaborate with the supply chain. The consumer sets the bar for value and the supply chain determines whether you meet or miss it.

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