New York & Company launched its exclusive Gabrielle Union Collection on Aug. 16. The actress designed the collection to reflect her own signature eclectic closet, bringing a fresh perspective on fashion for New York & Company. The Gabrielle Union Collection will take a new approach in both delivery and aesthetic, launching several “capsule” collections throughout the year offering unique, exclusive pieces that reflect Union's style. Statement-making coats, bodysuits, great fitting pants and dresses for every occasion are included in the assortment.
“I wanted to create styles that reflect my own personality. There are some days when I want to rock joggers and other days when I prefer a dress with a pop of color. The collection is a mix of high fashion, street-savvy and signature statement pieces,” the actress says of her new fashion line. “I wanted to take a new approach to fashion that is less about a traditional collection, and more about modern pieces that reflect my current wardrobe.”
Union is a major part of New York & Company’s strategy. Further expanding the retailer's investment and focus on trending designs, her collection will add a modern, cool fashion aesthetic to the company’s current selection. The constant flow of newness will keep the assortment fresh, relevant and exciting to shoppers.
Union is highly engaged with her fan base through her broad social network and customers are looking forward to getting style tips and fashion advice directly from her. Her first capsule collection consists of 21 SKUs that are all available in sizes 0-20. All pieces are priced under $100, with the exception of outerwear. Additional capsules will be added throughout the fall season.
“When we first partnered with Gabrielle, she was clear about creating fashion-forward pieces for her fans at an affordable price point,” says Greg Scott, CEO, New York & Company. “She has brought her creative eye and incredible work ethic to New York & Company and we are excited to partner with her. Gabrielle has brought a new concept to us of providing freshness to each collection every few weeks, and has really changed the way we think about launching collections to our customers.”
Shot by Norman Jean Roy, the campaign can be seen in print and digital marketing, social media, direct mail and throughout Union’s book tour this fall. The collection is available online and at all New York & Company retail locations.