Gain Competitive Advantages and Optimize ROI with Mobility

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Gain Competitive Advantages and Optimize ROI with Mobility

By Andrew Graham - 11/28/2016
Mobile point-of-sale (mPOS) is revolutionizing how retail stores interact with customers. Projections by 451 Research estimate that 54 million mPOS devices will be deployed globally by 2019 — compared to the 13 million on the market today. Thanks to mPOS, merchants and customers benefit from line-busting, decreased cart abandonment and more engagement. 
 
However, mPOS is just the tip of the iceberg when it comes to the benefits mobile solutions can deliver. To optimize the return on their investment in mobility, merchants must also take advantage of the versatility of mobile systems that go beyond payments to improve operations throughout the enterprise — from loyalty programs to staffing, training, inventory management, warehousing and logistics. 
 
Mobility in retail encompasses much more than simply ringing up purchases. Savvy retailers can gain a competitive advantage by maximizing mobile solutions throughout their operations to deliver greater efficiency, accuracy and convenience, and to ultimately boost sales and increase the bottom line.
 
Leveraging Mobility Across Your Organization
 
Below are several insights into how you can leverage mobility in key areas across your organization:
 
Loyalty programs. A CRM system integrated with mPOS and in-store beacons enables retailers to deliver instant coupons, discounts and special offers to customer phones. To create customized experiences, associates can also check a shopper’s buying history, loyalty reward points and personal preferences.
 
Inventory visibility: Mobile solutions offer real-time inventory visibility on the sales floor and stock management, both in-store and in the warehouse. Associates can access inventory to locate another size, color or model for shoppers and request that a runner bring merchandise to the floor. For out-of-stock items, merchants can deliver an “endless aisle” by ordering on-the-spot from other stores or the warehouse, and then shipping directly to the customer. 
 
Inventory management. In an era of instant gratification, accurate inventory data helps minimize lost sales and enhances the customer experience. Merchants can also use mobile units for price changes, merchandise planning, planogram resets and space management.
 
Supply chain. As consumer omnichannel expectations grow, efficiency and accuracy are critical in every transaction. In addition to returns and exchanges from in-store or online purchases, mobile solutions equip merchants to better manage online orders with in-store pick-up. In the warehouse, a digital inventory process simplifies merchandise ordering and receiving, resulting in more productivity as well as less overstock and markdowns. 
 
Logistics. With fast scanning times, mobility also delivers time, cost and labor savings for many processes including order-picking, labeling, shipping and serial number control. Peripherals that attach to a smartphone or tablet are also easier to use, lighter, and more versatile than traditional RFID handheld units — along with providing capabilities to take pictures, record videos and capture signatures.
 
Time/attendance/staffing. Mobile solutions offer clock-in/clock-out features that directly facilitate payroll processing, shift change-management and vacation requests. Managers can also communicate to floor staff with instant alerts about sales, special promotions, new inventory and other information that helps them perform their jobs.
 
Training. Loaded with manuals and videos, mobile units simplify training by providing constant access and updates. Incorporating performance goals and reviews into a mobile system also streamlines associate evaluations. The familiar touchscreens and intuitive operation of these devices result in rapid adoption with minimal training required. 
 
These are just a few of the many examples of the competitive advantages that mobility can deliver for retailers. With the use of mPOS devices rising sharply, now is the time to investigate and deploy a range of mobile solutions to generate the maximum ROI for your business.
 

Andrew Graham, President, Infinite Peripherals, Inc.

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