Gander Mountain Goes Omnichannel With Manhattan Associates

4/30/2013
Gander Mountain, the nation's largest retail network of stores for hunting, fishing, camping, and marine apparel, products and accessories, has selected Manhattan Associates' Enterprise Order Management and Store Inventory & Fulfillment solutions to help drive its omnichannel enterprise transformation.

"We were looking for a software company to partner with to help us through our omnichannel transformation," said Derek Siddons, vice president of omnichannel strategy at Gander Mountain. "Manhattan's proven track record with large and successful omnichannel retailers was a key for us in the decision making progress. Aside from the application itself, the Manhattan team as a group demonstrated they could work with us, bring people and technology together, and deliver a true omni-channel solution.

"In a highly competitive environment where the cross-channel sale is becoming more and more important for the industry, order management and the associated in-store execution capabilities are the most critical piece of the retail infrastructure to get right," added Siddons.


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