Gap Expands Into Brazil in 2013

12/20/2012
Announcing its first stand-alone retail stores in Brazil, Gap Inc. continues its global expansion strategy. The American retailer signed an agreement with Tudo Bom ComÉrcio Ltda. for the planned opening of the first stores in fall 2013.

Gap Inc. plans to expand its store base in the country over the next five years, part of its strong platform of growth in the Brazilian retail market.

"Brazil is a critical next step in our global expansion strategy and we are excited to introduce our store experience to customers," said Stefan Laban, managing director of strategic alliances, Gap Inc. "Given that Brazil is the fifth largest country in the world and the largest Latin American economy, we feel that this market provides us with an incredible growth opportunity."

Previously, Gap offered its products solely through duty-free channels throughout Brazil. The first Gap stores will open in Sao Paulo, the country's largest city followed by Rio de Janerio. The stores will house Gap, GapKids and babyGap collections.

Gap Inc. has significantly expanded the international reach of its brands since launching its first franchise operated store in 2006. Over the last six years, Gap Inc. has substantially grown its store base and recently opened its 300th franchise store. Gap Inc. franchise stores can be found in 40 markets throughout Asia, Europe, Latin America, the Middle East and Australia.

The expansion into Latin America began in 2011 with Gap Inc.'s first stores launching in Santiago, Chile. Most recently, Gap Inc. opened its first store in Uruguay and now has a presence in five Latin American countries, including Panama, Colombia and Mexico.
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