Genesco Deploys DeSL Tech Suite

The Genesco Branded Group selected DeSL's PIM, SRM, and Adobe Illustrator Integration solutions to streamline the growing company's management of product information.
The Genesco Branded Group will utilize DeSL's solutions to streamline complex product development and sourcing processes. DeSL's functional offerings include: Product Information Management for the multi-channel selling environment, Adobe Illustrator Integration, Critical Path Management, Supplier Relationship Management, Purchase Order Management and Vendor Compliance. Each will help centralize information as well as simplify its communication with vendors.
"With our industry leading brands and rigorous processes, we need a solution that is dynamic, intuitive, and easy to work with," said Andy Gilbert, president of Genesco Licensed Brands. "We chose DeSL, as they are a leader in web-based solutions for the footwear and fashion industry. We look forward to integrating their solutions into our practices." 
Marc Friedman, vice president, North America, DeSL added, "Following their highly competitive and comprehensive vendor selection process, we were absolutely thrilled that the Genesco Branded Group selected DeSL as its PIM/SRM vendor. We look forward to delivering an indispensable system for Genesco and becoming a valued business partner."
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