GIANT Extends Flashfood Waste-Reduction App to 170 Stores
After completing what it’s called a successful pilot, The GIANT Company is bringing the Flashfood mobile app to all GIANT and MARTIN’S stores.
The Flashfood app allows shoppers to purchase fresh produce, meat, deli and bakery products that are nearing the “best before” date at reduced prices, helping to reduce food waste. Purchases can be made directly through the app with same-day pickup at the store.
First introduced in May 2020 at four GIANT stores in Lancaster, PA, Flashfood is currently available at more than 30 stores and will come to 170 participating GIANT and MARTIN’S stores by fall.
“Our ongoing partnership with Flashfood is two-fold, providing our customers with access to fresh foods, while also helping to divert more than 250,000 pounds of additional food waste away from landfills,” said Glennis Harris, senior VP of customer experience, The GIANT Company. “We’ve received great feedback over the past year from our customers, many of whom have told us they can eat more fresh food because of the program. We can’t wait to offer this program at all of our stores and to all of our customers this summer.”
The GIANT Company is a company of Ahold Delhaize USA and operates nearly 190 stores, 132 pharmacies, 107 fuel stations, and 150-plus online pickup hubs under the GIANT, MARTIN'S, GIANT Heirloom Market, GIANT Direct and MARTIN’S Direct banners.