Giggle, Brand for Expecting and New Parents, Selects iCongo to Drive Multi-Channel Platform


iCongo, a provider of e-commerce and multi-channel marketing systems, announced that giggle, a multi-channel retailer for new and expecting parents, has chosen the iCongo E-Commerce Platform to serve as the foundation for growing its online direct-to-consumer business.

"We are excited to work with giggle, an award-winning brand that is a clear leader in their space and a premier authoritative resource for expecting and new parents", said Irwin Kramer, CEO of iCongo. "Our e-commerce platform, already used by many retail leaders, is well suited for helping companies like giggle grow."

giggle is designed to be a one-stop source for today's new parent, offering a complete checklist of "products for a smarter nursery."

"giggle customer service is priority number one. With iCongo, we know that we are partnering with a firm that understands our operations and can help us meet our growth objectives," said giggle founder and CEO Ali Wing. "We selected iCongo because they have a track record for addressing the complexities of managing a multi-channel retailer. It's imperative that all giggle partners work with us to continually improve our customers' experience."

According to iCongo, its solution offers retailers the ability to build off a stable but innovative platform, and continually enhance functionality to support both buyers and the retailer's own operations and marketing activities. iCongo says its e-commerce solution also offers increased "cross channel" visibility to inventories to satisfy both web and in-store sales.

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